Twenty years ago, consumers cared more deeply about the quality of the product or service that they’re purchasing, than about who is producing the product. When marketing a business, it was best practice to show off a product, why it was the best, and what makes it different from the competitor’s equivalent product. Consumers wanted to make sure they were getting the best of the best of the product. But then there was a shift.
Read MoreVideo is where it’s at when it comes to social media. If you’ve read an article about social media marketing in the last year, you’ve probably read something about the increase of video use. But why? We know that video is becoming more and more important, but what types of video work best for your brand? Long form video, short-form video, LIVE video, stories?
Read MoreWe all manage our schedules and chaotic routines in different ways, but there are some great ways to stay on top of your game while also finding time for a little rest and relaxation. Here are 3 ways to manage your busy-ness.
Read MoreEver find yourself in Lansing looking for someplace to work remotely? We’ve got your covered.
Read MoreHashtags are powerful. Yet, a lot of people don’t know how to use them. Do you have a grandparent with a smartphone who doesn’t know how to use it outside of its basic functionality? Hashtags can be a little bit like that.
Read MoreSocial media... a continually rising empire, a source of entertainment, and a limitless marketing machine. When used effectively, social media can be an incredibly powerful tool for your business. But there are some wild misconceptions when it comes to social media for business. We're here to set the record straight.
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