The world of social media marketing is an ever-changing landscape. As algorithms shift and new features or platforms roll out, you can’t expect to get the results you want by using last year’s strategies.
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I’m sitting across the table from a business owner who wants us to help them refresh their marketing campaigns. They are ready to move forward – all I have to do is hand them a pen. But there’s a problem.
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Do you know what the experience is like for your customers in working with you? It’s a tough question to answer honestly.
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Twenty years ago, consumers cared more deeply about the quality of the product or service that they’re purchasing, than about who is producing the product. When marketing a business, it was best practice to show off a product, why it was the best, and what makes it different from the competitor’s equivalent product. Consumers wanted to make sure they were getting the best of the best of the product. But then there was a shift.
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We get asked this question a lot: you own a small business, how many social media platforms should your business be on? Should you be just on Facebook, or is there a place for you on Instagram, Twitter, Snapchat, Pinterest, or LinkedIn too? The truth is, there’s no defined answer.
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Ever find yourself in Lansing looking for someplace to work remotely? We’ve got your covered.
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