Hashtags are powerful. Yet, a lot of people don’t know how to use them. Do you have a grandparent with a smartphone who doesn’t know how to use it outside of its basic functionality? Hashtags can be a little bit like that.
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When you hear marketing consultant, what is the first thing that comes to mind? Someone in a trendy, colorful outfit with bold glasses? Someone sitting quietly at a coffee shop with fancy latte? Someone glued to their phone Tweeting away? Well at Elevate Marketing Co., we like to think we are a healthy mix of all three!
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Marketing and sales have a lot of similarities. They're best friends, but they are not the same person. There is a common misconception that the sales team should do marketing tasks and the marketing team should do sales. The truth is, that while sales and marketing go hand-in-hand, the two play very different roles.
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Posting photos and graphics on social media is a great way to catch the eye of your audience. Visuals are proven to have higher engagement. The problem is when you have so many thoughts to share – no one wants to see a big block of text on their wall or feed. This is where Infographics can come to the rescue. These helpful tools allow you to distribute information and keep your viewers engaged and interested!
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This is something we hear Katie say a lot… “Your website is your house. Are you ready for company?” While you might not literally live in your website, your business does. After office hours, on the weekends, when your physical space is closed, your website becomes the home of your business.
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Last week we had the pleasure of attending Google's "Grow With Google" event at Lansing Community College. The event offered classes for local business owners and professionals, a hands-on learning area, and one-on-one coaching sessions with Google's team to see what you can do to help grow your business. Here's what we learned.
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