The Perfect Solution for Employees Struggling to Manage Social Media
Behind every respectable hero is the guide who helped them along the way. Someone who identified their shortcomings, showed them the ropes, and relentlessly encouraged them to victory.
For Luke Skywalker it was Yoda.
For Katniss it was Haymitch.
And for Viviane Kensington it was Elle Woods who taught her the legendary “bend and snap” which helped her land that hunky UPS guy (…well, kind of). 😉
The moral of the story is—to accomplish great things, you need to lean on the guides in your life to empower you with the tools and knowledge to get you to where you want to be.
After helping dozens and dozens of brands plan, create content, and drive leads through social media, it became increasingly clear to us that companies struggling to market their business online could greatly benefit from having a guide to point them in the right direction.
That’s why we’re excited to add social media training to our service offerings!
Hold the phone...what is social media training?
We’re so glad you asked!
The goal of social media training is to teach your team (whether that’s your internal marketing department or other members of your staff) the best ways to leverage social media to market your business and grow your brand presence online.
Social media is an incredibly powerful marketing tool. But if you have no idea what you’re doing it’s really hard to gain traction, which is why most brands are tempted to throw in the towel when they don’t see results.
The truth is you CAN use social media to...
Get the word out about your products and services.
Grow your follower count with people who care about your brand.
Drive leads that convert to paying customers.
But you need the right plan, tools, and best practices.
Social Media Training is Perfect for Brands Who Struggle with These Common Mistakes:
“I don’t know which social media platforms I should focus on.”
From Twitter to TikTok, there are a lot of platforms for businesses to show up on. However, a common mistake companies make is spending too much time on ones that do not appeal well with their goals and target audience.
Instead of feeling like you need to show up on every platform, you want to focus on the platforms that are going to have high impact for your business. In other words, consider who your perfect patron is and where they should be spending their time. You don’t want to be pouring tons of energy into Twitter if your target demographic is on Instagram.
During social media training, we will help you get crystal clear on your marketing goals and identify your ideal customer. Matching these informants with our intimate knowledge of social media platforms will help us target which sites your company should prioritize.
For some instant tips on this subject head to this blog post. In it, we offer some additional stats on each platform’s demographics and top performing content.
“I don’t know what to post.”
Social media works best when content is intentionally planned out. You want your posts to have depth! Otherwise, it’s going to be very hard to get your followers to engage in a conversation with you. Especially with a caption that reads, “#TGIF! *smile emoji*”
When you post on the fly or get lazy with your captions because you feel uninspired, your posts become background noise in a world of oversaturated newsfeeds.
Social media training can help you ideate different types of interesting content your company can create based on what will be most valuable to your followers. We even provide you with a content calendar that you can use to map out 30-days of content.
In our eyes, a great way to eliminate overwhelm and remain consistent is to focus on quality versus quantity. This means publishing on a less frequent basis, but the content you do post is jam-packed with value.
Your business is unique, and your content should be too! Wouldn’t it be nice if the next time you went to post you knew the content was planned, valuable, and intentionally inching you toward your goals?
For more great post ideas, check out our #30SocialDays challenge! This is the perfect way to stay active on social media with daily prompts that make it easy to post.
“It seems like the only way to get my content noticed is to pay for it.”
Social media algorithms can surely be frustrating, but they may not be the sole reason your content isn’t getting noticed.
Often, a business will publish content that is interesting and valuable to THEM versus sharing content that is interesting and valuable to their CUSTOMERS (and trust us, there is a difference).
Social media is a place where people go to be inspired, learn new things, connect with others, and have conversations! If the posts your sharing are not relevant or valuable to the people you’re trying to reach, it’s no wonder you’re going to have a hard time reaching them—you haven’t given them a reason to care.
Social media training will show you practical ways you can get your followers to like, comment, and share your posts. We’ll help you ideate content that better serves your followers and teach you how to write captions that grab attention.
It should also be noted, we’re not against paid ads (we’re actually very good at them). We simply believe a successful social media strategy combines strong paid ads with strong organic content.
“I don’t have a structured strategy that guides how I show up on social media.”
Aimlessly using social media to market your business is a recipe for disaster. In this blog post, we described it as a dysfunctional barbecue.
You know--the one where you invite a bunch of strangers and blindly throw the burger patties in the direction of the flame hoping they’ll cook to perfection?
If you want social media to drive impact inside your business, you need a documented strategy that drives how you are showing up on these platforms. Likewise, you need a trained and knowledgeable person taking the lead (not just the team member who has the extra time or a niece who ‘knows social media’).
During social media training, we can help map out the perfect strategy that includes what you should be posting, how often you should post, and outline measurable goals you can use to track your progress along the way.
We’ll also be pouring our years of expertise into the person who will be running point on your accounts so they have the insider information they need to be successful.
“I don’t feel like social media is getting me more customers.”
Too many brands demand instant gratification from social media and it often leaves them frustrated for all the wrong reasons. Social media is the long game. It’s a touchpoint with your customers, some of who have followed you for a while and others who are just hearing of you for the first time.
If you want real success on these platforms, you need to be committed to consistently and thoughtfully growing your relationship with these followers over time. Will your efforts lead to a sale today? Maybe not, but when you give people value and earn their trust, there’s a good chance they’ll become paying customers later.
Remember, a brand often needs at least 7 touchpoints before a purchase takes place! This is all the more reason to hang in there and keep. showing. up!
During social media training, we will teach you how to shape your perspective on social media so you can tell when it’s working and identify big wins you may have been overlooking before. We work through this using our custom-made workbook that will serve as your personal “social media bible.”
We also include oodles of other resources to set you up for success now and into the future.
Ready to Elevate Your Company’s Social Media Game?
2020 proved that digital marketing is the MOST important tool your business has to connect with its customers. If you are struggling to gain traction through these platforms, we have the roadmap you need to be successful.
Want to Learn More?
You can learn more about our social media training services here.
Ready to book? Get your questions answered and take the next steps here.