Personal branding can be a driving force for companies looking to grow. It is proven that people connect to people before they connect to companies. Even when people connect to companies, we know that it is individuals within a company that they connect to.
You have an incredibly talented team. Your team demonstrates day in and day out your [sky-high] above-average customer service and industry expertise. Your core values may even run through the blood veins of each individual on your team. If that is the case, then you are doing your company a disservice by not exploiting what truly makes you unique.
By building up the personal brands of your leadership team, managers, and sales team [and staff as a whole], we will indirectly be giving your company the brand reputation as THE company to work with and THE company to work for.
How do to get started with creating a personal brand?
Personal branding doesn’t happen overnight, and it doesn’t happen without effort. You need to be passionate about what you do and dedicated to sharing it online and in person.
Self Reflection
You will need to spend some time reflecting on what you want to be known for - and it can't just be business related. (i.e. family-man, software guru, mac-n-cheese lover, adventure enthusiast)
Content Creation
You will need to create content. We will help you, but you will need to write blogs, do videos, publish photos of yourself, comment on your connections' social posts, etc.
Personal Connections
You will need to know who you want to connect to and why. Who is your audience? And then you will need to interact with these people, online and in-person.
What’s Included
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Six-month personal brand development workshop including scheduled 1:1 sessions. Our team will coach you through our 30+ page personal branding workbook. Throughout the workbook and our time together, we will help you define your personal brand and implement a content strategy to support it.
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We will meet in regularly scheduled intervals to coach you through developing your personal brand.
Full email support is provided throughout the duration of the program.
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People buy into people & their values.
One of the largest hurdles to personal branding is accountability - know you are not alone in this journey!
We will be your sounding board and feed you content ideas and help you position yourself as an expert.
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Month 1: 5 hours
The first month is the bulk of the heavy lifting and completion of the workbook. The kickoff meeting is roughly two hours. We will then have weekly hour-long phone calls.
Months 2-4: 2-3 hours each month
As we enter the second month, we will begin creating a content strategy and assisting you with content ideas, creation, and editing, while also continuing with coaching.
Months 5-6: 1 hour each month
By month 5, our goal is to have you flying [mostly] solo! We will have two 30-minute check-in calls along with email support to continue guiding and coaching you.