Not all social media platforms are the same. Each serves a different purpose and because of this, your social media strategy cannot be the same for Facebook as it is for Instagram and LinkedIn. Much of your strategy depends on what you do as a company, who your customers are, your messaging and the motive behind having the account created in the first place.
Read MoreWhether you experienced a power outage or found yourself in the middle of a pandemic, having a communications plan in place is crucial. When you are faced with a crisis, big or small, you don’t want to be shooting from the hip and figuring it out as you go. Here are six things to include in your communications plan.
Read MoreThere are quite literally thousands of ways to go about advertising your business on Facebook. From boosting posts to creating advanced custom campaigns to remarketing your website traffic, there is an advertising strategy to suit every business large or small.
But where do you begin? We’ve selected three different basic strategies to help inspire you.
Read MoreThe world of social media marketing is an ever-changing landscape. As algorithms shift and new features or platforms roll out, you can’t expect to get the results you want by using last year’s strategies.
Read MoreWhat a year it’s been! Take a look at 2019 by the numbers.
Read MoreWhen it comes to Instagram stories, the most important thing is to keep them fun and engaging. This is your opportunity to allow your audience to see the behind the scenes and to get to hear from you personally. If you have daily specials or have a special sneak peek you want to give your audience, Instagram Stories give you that ability to showcase them.
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