With so many small brands discovering the truth behind shady influencer marketing tactics, and consumers growing weary of the “insta-perfect” portrayal of influencers’ lives, many companies are turning away from influencer marketing and turning towards something new: brand advocacy and personal branding.
Read MoreBrand voice is everything, especially when you’re trying to capture the attention and engagement of your audience on social media. Social media is a great place to build relationships and showcase your company culture, but what does it mean to establish a brand voice?
Read MoreWhen getting started in a profession it can sometimes be overwhelming. “Do I make a cover letter?” “Do I refer to the person as Miss, Ms, or Mrs.?” and so much more. Katie, the President of Elevate Marketing Co. is sharing her journey into the marketing profession and what she looks for in a potential hire. Check it out!
Read MoreIt’s all about the facts, the fun, and the feels. Facts, Fun, & Feels is Victoria’s catchphrase. It’s what content should be. We always say that content should “serve a purpose,” but what exactly does that mean?
Read MoreAs we enter into a new year, we wanted to look back on this challenging and unpredictable time and share some of our accomplishments, reflections, and marketing predictions for 2021. So, let’s get to it, shall we?
Read MoreWhether you experienced a power outage or found yourself in the middle of a pandemic, having a communications plan in place is crucial. When you are faced with a crisis, big or small, you don’t want to be shooting from the hip and figuring it out as you go. Here are six things to include in your communications plan.
Read More
