Implementing Instagram’s “Remix” Feature Update For Your Business' Benefit

Instagram is tweaking their feature offerings...again. BUT: this time the focus is on the Remix feature, and this is something to get excited about!

What is Instagram Remix?

The Remix feature is to Instagram what the Duet feature is to TikTok. When a creator posts a video with Remixing enabled, others can create their own video as a way of interacting with the original creator’s video. The result is a split-screen, dual audio video where one creator might elaborate on or combine forces with another creator. The Remix feature can be used on an already existing reel by clicking the three dots on a video and clicking the option to Remix.

Instagram’s “Remix” feature was previously available for use with Reels only. Now, the feature has been extended for use with all video content that is shared publicly, and not from a private account.

We’re seeing a trend of Instagram implementing video features that mirror Tik Tok, showing us that video content is favorable according to the platform algorithm.

Implementing Remix on Your Business’ Instagram

Remixing other creator’s videos can be beneficial when establishing your business’ social media presence when used correctly! Collaborating with vendors, other local businesses, or videos of topics within the realm of your business can be impactful when the goal is to see engagement increases and solidifying credibility with your customers.

Here’s an example. You own a home improvement company. You’re scrolling Instagram and come across a viral video of someone DIY-ing a home project.

Case Scenario 1: They’re not doing a great job. You remix their video and offer advice on how to tweak what they’ve done in a helpful way, spreading awareness to common home DIY mistakes.

Case Scenario 2: They’re a DIY pro. You remix their video and give your feedback and encouragement with explanation and your expertise on why they did a great job.

Now, get to Remixing!

With this feature being extended to all video content, there is more opportunity to Remix videos that are relevant to your business. Keep an eye out for videos to remix, and an open mind to get creative for your business! You’ve got this.